The day was so nice that she became careless and a fox sneaked up behind her and caught her. Why should I wait? I should eat you right now!
But metaphor is much more than a mere literary device employed by love-struck poets when they refer to their girlfriends as interstellar masses of incandescent gas.
It is also intensely yet inconspicuously present in everything from ordinary conversation and commercial messaging to news reports and political speeches.
Metaphor is at work in all fields of human endeavor, including economics, business, science, and psychology. In I Is an Other, James Geary takes readers from Aristotle's investigation of metaphor right up to the latest neuroscientific insights into how metaphor works in the brain.
Along the way, he demonstrates how metaphor affects financial decision making, how metaphor lurks behind effective advertisements, how metaphor inspires learning and discovery, and how metaphor can be used as a tool to achieve emotional insight and psychological change. Geary also explores how a life without metaphor, as experienced by some people with autism spectrum disorders, significantly changes the way a person interacts with the world.
As Geary demonstrates, metaphor has leaped off the page and landed with a mighty splash right in the middle of our stream of consciousness.
Witty, persuasive, and original, I Is an Other showcases how a simple way with words, which in the past was considered a tool only for poets, is really a driving force in our society. This book will open your eyes to the secret life of metaphor and its role in swinging elections, moving markets, and powerfully influencing daily life.
In later life, Arthur Rimbaud was an anarchist, businessman, arms dealer, financier, and explorer. But as a teenager, all he wanted to be was a poet.
In Maythe sixteen-year-old Rimbaud wrote two letters, one to Georges Izambard, his former teacher, and one to Paul Demeny, a publisher he was keen to impress.
Rimbaud waited around for Izambard every day, palely loitering outside the school gates, eager to show the young professor his most recent verse. He also peppered Demeny with copies of his work, accompanied by notes in which he effused about his poems and dropped heavy hints that he would not be at all averse to seeing them in print.
In these two missives, known together as the Seer Letters, Rimbaud outlined his vision for a new kind of poetry. Fresh, vivid, sometimes shocking images resulted when sense impression jostled sense impression, when thought grappled with thought.
Things are never just things in themselves; a visionary company of associations, correspondences, semblances always attends them.
Everything can be seen—and, for Rimbaud, everything should be seen as something else. Rimbaud summarized his poetic mission, and his working method, in the phrase: I is an other. It is metaphor's defining maxim, its secret formula, and its principal equation.
Metaphor systematically disorganizes the common sense of things—jumbling together the abstract with the concrete, the physical with the psychological, the like with the unlike—and reorganizes it into uncommon combinations.
Metaphor is most familiar as the literary device through which we describe one thing in terms of another, as when the author of the Old Testament Song of Songs describes a lover's navel as "a round goblet never lacking mixed wine" or when the medieval Muslim rhetorician Abdalqahir Al-Jurjani pines, "The gazelle has stolen its eyes from my beloved.
Metaphor is not just confined to art and literature but is at work in all fields of human endeavor, from economics and advertising, to politics and business, to science and psychology.
Metaphor conditions our interpretations of the stock market and, through advertising, it surreptitiously infiltrates our purchasing decisions. In the mouths of politicians, metaphor subtly nudges public opinion; in the minds of businesspeople, it spurs creativity and innovation.The best thesis defense is a good thesis offense.
The same statement rings as truth for a dissertation defense. Find this Pin and more on phd jokes by Anastasia T. The best years of your life This article goes in-depth as to what PhD students can expect when entering the workforce.
What do you leave behind, and what matters when you leave. Metaphor & Metonymy. I Is an Other: The Secret Life of Metaphor and How It Shapes the Way We See the World by James Geary (Harper). From President Obama's political rhetoric to the housing bubble bust, James Geary proves in this fascinating and entertaining book that every aspect of our experience is molded by metaphor.
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