Communication through mass media, the firm will usually pay for this type of communication. Public Relations Developing a positive relationship between the organisation and the media and the public. Good public relationships involves not only creating favourable publicity through the media but also involves minimising the impact of negative situations. Sales Promotion Promotions designed to create a short term increase in sales.
These marketing mixes are described in detail as under. Their product is classified as consumer product as it has no intermediates.
It also offers specialty goods. The stock turn over of KFC is relatively high. The prices and quality of the product is always compared. Their product includes Goods Burgers, Chicky Meals etc and Services cleanliness, quick service, parties, and meetings.
It was launched here as an innovative product. KFC has got one product line but later they introduced products in the same line to protect their market share. New product ideas are generated from: Customer services comments cards Gallops survey mystery shoppers They have a Quality Assurance department that decides the new product innovation.
This department does the technical evaluation whether it is practical to produce the new product or not.
The products are tested externally by offering trials to customers by giving them free samples. KFC uses telemarketing, print media, billboards and most recently televised marketing for promotion. KFC product line includes all chicken based products. They have also introduces a Fish zinger burger.
The chicken involved the product line with different number of chicken pieces like 1 piece, 2 pieces, 5 pieces and 10 pieces chicken. The product mix strategies are in relation to: The brand KFC is so strong that it is the attribute itself.
KFC products are based on high quality and prices. Product Mix Expansion and Contraction: KFC keeps on modifying their product through line extension and other methodologies. Line Extension is being done through introducing new meals offers. The alteration of existing products is also done and this function is performed by the Quality Assurance department.
The department decides which product should be sold and when seasonal products as rice and soups offered in winters. Functional modification is also done by the Q. Other than expansion contraction is also being dealt with as when the new deals or offers are not sold as expected, Q.
Change in Product Positioning: KFC products were first offered to upper socio-economic group. Later, introducing discounted and lower price deals, they are now dealing in masses. So, KFC has traded down. In doing so KFC has used the same brand name and same high quality product.
Product Branding, Packaging and Labeling: The brand itself is so dominant, that it immediately comes in mind. KFC's brand identity is the logo featuring Colonel Harland Sanders, one of the best-recognized icons in the world. It is trade marked registered brand and is distinctive, adaptable to addition to product line.
It suggests something about product. It is legally protected and registered.Owning a website is a now a crucial ingredient to the marketing mix strategy of an organisation. Consumers can obtain instant information on products or services to .
McDonalds Marketing Mix The product, service or program includes both tangible and intangible elements. The tangible, of course, are those things that the customer can see, touch, feel, taste, or smell.
May 14, · Through the Iacobbuci and Porter ‘lenses’, the blog was able to determine how McDonald’s implements the third P (Place) of its Marketing Mix. 8. References. Promotion element of marketing mix can be divided into the following five groups: advertising, sales promotion, personal selling, public relations, and direct marketing (Kotler and Keller, ).
Task 7 / Unit 9 Promotional mix Introduction: In this assignment I will describe the promotional mix used by two selected organisations for a selected product/service.
Moreover, I will explain the role of promotion within the marketing mix for a selected product/service. Mcdonalds Marketing The purpose of this assignment is to help you connect the different parts of the Principles of Marketing course.
The assignment is a four- to five-page paper.
It begins with identification of a target market and ends with you assuming the role of marketing consultant making suggestions for ways to improve the effectiveness .