As the release you produce is straight from the source, you can control the message you want your audience to receive about players, coaches, and other news, in a factual and concise manner. There are many occasions when it could be necessary to write a press release. Anything newsworthy, is worthy of a press release!
Email Last Updated Nov 10, 5: If well written, a press release can result in multiple published articles about your firm and its products.
And that can mean new prospects contacting you asking you to sell to them. Talk about low-hanging fruit! What's more, press releases are cost effective.
If the release results in an article that for instance appears to recommend your firm or your product, that article is more likely to drive prospects to contact you than a comparable paid advertisement.
However, most press releases never accomplish that. Most press releases are just spray and pray. Nobody reads them, least of all the reporters and editors for whom they're intended.
Worst case, a badly-written press release simply makes your firm look clueless and stupid. For example, a while back I received a press release containing the following sentence: And, let's face it, a 6. As a reporter, my immediate response to that press release was that it's not important because it expended an entire sentence saying absolutely nothing.
And I assumed probably rightly that the company's marketing team was a bunch of idiots. With that in mind, here are five rules to make sure that your press release actually drives prospects to contact you: Use the press release as a sales tool.
Have a newsworthy story. So it's got to have appeal to the entire readership of the publication. Write it like a reporter would write it. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing. Therefore, it's up to you to make sure that your press release looks and feels like a real article.
Provide some good quotes. Have him say something memorable and personal, if possible.
Contact your top outlets personally. In addition to sending a press release, personally contact the reporters that you really want to cover the story.Write "FOR IMMEDIATE RELEASE" aligned on the left to draw the readers' attention to this as being time-sensitive material.
Write the title of the press release, centered with one line skipped between the contact information and the title. Use all capital letters in the .
Feb 02, · News Flash: How To Write A Good Press Release J.
Chad Barnett, Contributing Writer As a freelance writer, sports writers especially, being able to construct a good press release .
Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories.
1. Grab attention with a good headline. There is always something to celebrate when it comes to sports. Whether it is the local high school getting to the national championship or a someone with all the odds against them beating those odds to compete and be a winner, everyone loves a good sports story.
But local newspapers and television news stations may not be aware of the little successes. Jun 09, · How to Write a Press Release.
In this Article: Article Summary Sample Press Releases Making it Pop Mastering the Format Community Q&A. Start a press release with an attention-grabbing headline in bold font.
Begin the body copy with the date and city that the release is from. Your lead sentence should be a concise summary of the subject of the release%(64).
Feb 02, · Press releases are short news stories. They are written in the third-person, and are used to demonstrate to an editor, journalist, etc.
whether a story is newsworthy or not.
Press-releases can be about various things including, people, sporting events, places, and so on. I have compiled a few tips to help you create a good press-release. The Title 1.
Nov 13, · Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories. 1. Grab attention with a good . Nov 10, · RULE #3: Write it like a reporter would write it. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing. Sports Press Release This Sports Press Release can be used by a sports organization to announce new players, changes to ticket prices, or to convey other important information. Download Free .