History of advertising in nigeria

May 14, at 7: Advertising began in the colonial times and could be traced to have started in with the birth of West African Publicity Limited. In the 's new advertising agencies emerged. The medium of advertising was in its infancy in those days Federal Government owned National Broadcasting Corporation NBC where he only television stations that operated in the four regions of East, West, North and later midwest.

History of advertising in nigeria

Growing in Importance

What the wall art was used for, and at what point it crossed from artistic display to marketing for a business is an interesting question. During the time of the ancient Egyptians the government was using images carved into stones to post the laws and regulations of the land. This carving into stones may, in a way, have been the oldest form of outdoor advertising.

History of advertising in nigeria

The modern-day billboard advertising approach can trace its roots to lithography, which was an invention of the late s. The genius of this invention is that it made it possible to mass produce as many posters and announcements as a business needed.

There was one major limitation to the outdoor billboards being produced at the time, and that was the quality of the posters; they did not stand up when History of advertising in nigeria to the elements for prolonged periods of time.

The circuses were one of the first businesses to profit from this new form of mass marketing, and so outdoor advertising underwent a major innovation which brought us the modern billboard advertising that we know today.

The earliest use of the billboard by the circuses dates back to Prior to the invention of lithography, billboard copy could only be produced on a very small scale which made it significantly less effective as a marketing tool than it is today.

An Industry is Formed Fifty years ago Lyndon Johnson introduced the Highway Beautification Act aimed at ensuring there were not too many billboards on US highways detracting from the natural beauty of the Country.

Ironically within the same Act it provided for the screening of junkyards from specified highways with of all things billboards.

History of advertising in nigeria

It did not apply to every highway but its aim was to limit billboards to commercial and industrial locations. There were compensation provisions for owners of existing boards but the penalty for States not taking control within their boundaries was the loss of revenue from the highway budget from Federal Government.

They were in essence just large posters attached to a permanent fixture such as a building. Billboards were placed at the sides of roads to capture the attention of passing motorists.

As the speed of the motor car increased with its development, billboards needed to be larger. The billboards needed to be larger so as to give the passing motorist enough time to take in the advertisement. The largest standard-size billboard that is now used on highways and major arterials is the Bulletin which is 14 feet x 48 feet in size.

On the assumption that you have already found out how to rent billboard space or how to rent a billboard sign, there are two other key factors that need to be considered.

INTRODUCTION TO MASS COMMUNICATION 2: History of advertsing in Nigeria

Firstly you want your billboard advertising to be seen by as many people as possible; the number of in-market impressions is vital to a successful advertising campaign. Secondly you need to consider the advertisement itself.

It needs to attract attention and be clearly visible from a distance. It needs to have as little writing on it as possible, and a memorable slogan works best. The whole idea of a billboard is to get those passing by to notice and remember it.

There are professional designers for the OOH industry, and it would be foolish not to use their experience just to save on costs. The association has had to adapt to all of the changes experienced within the industry and it now covers many other kinds of outdoor advertising signs and mediums beyond traditional outdoor billboards.

It was the popularity of automobiles that really contributed to the growth of the outdoor advertising industry. In fact, it was the mass affordability of Henry Fords Model-T which brought private transportation to the masses, and as a result created a new mobile audience to which the billboard industry could market.

Ongoing innovation in the outdoor advertising industry has seen growth in the size of billboards, changes in the materials being used, as well as upgrades in technology such as improved mechanical components and digital billboards.

What is the history of advertising in Nigeria

Improvements in other industries have also played a key role in the growth and development of the outdoor advertising industry.

For example, the lighting industry has come a long way since the time that the original mass produced billboards were introduced. This has made it possible for billboards to be visible at night, and in a much more attractive and effective way.

Solar powered lights and outdoor LED screens have also made it possible to light a billboard in a more economic way.


Several prominent forms of advertising have come into the advertising world and created whole new marketplaces without rendering the traditional outdoor billboard obsolete.

Despite the rise of radio, television and internet advertising, the outdoor advertising industry remains stronger than ever. The modern-day billboard, like the outdoor advertising industry as a whole, are a testament to how simple, sturdy, and flexible marketing solutions can endure despite rapid innovation in marketing campaign strategies and emerging technologies.

The very fact that there is such rapid innovation in the outdoor advertising industry proves that the industry is doing well. There are a growing number of outdoor advertising companies being formed every year.

This strong, consistent growth is ramping up competition within the industry and fueling innovations that continue to drive outdoor advertising to new heights of relevancy and effectiveness for those who utilize it. The OAAA has almost eight-hundred members made up mainly of advertising companies in the United States selling, owning, operating or providing some kind of service related to outdoor advertising in the USA.The history of billboards advertising goes a way back to the times of ancient Egypt.

Where the government used stone carvings to teach the public about laws and rules and that stones were usually fixed in the squares and in the markets so more and more people could see.

The whole history of marketing in the country can be divided into three main eras: the pre-colonial era, colonial era and the post-independence era.

The pre-colonial era, which lasted from the dawn of time until , can be called the age of simple trade. The history of advertising can be traced to the colonial history in the birth of west African publicity limited,this company was a branch of kaja-net.com purpose was to market the products of colonial masters both in Nigeria and West kaja-net.com this firm was transformed to an advertising firm known as LINTAS with other subsidiaries known as.

Apr 24,  · In the subsequent paragraphs the brief history of advertising will be discussed and furthermore its history in Nigeria from independence till date. HISTORY OF ADVERTISING Advertising is as old as mankind.

History of advertising in Nigeria And now let's talk about the development of advertising and advertising agencies in Nigeria. The first Nigerian form of the ad was a town crying. History Of Advertising In Nigeria Advertising is one of the fastest-developing industries in Nigeria and in recent years, a good deal of investment has been channeled into the industry to keep it abreast with the pace of other vibrant business sectors in Nigeria.

[email protected] The Story of Advertising | freelART® DESIGNS