Foodborne competition essay

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Foodborne competition essay

Sidebar Blue Buffalo admits to bullshitting consumers, lawsuit with Purina heats up Blue Buffalo admitted the truth in court yesterday: Blue Buffalo asked the Court for additional time to file an Amended Complaint in the litigation, naming its ingredient suppliers as Defendants.

In its Foodborne competition essay suit, Purina alleged independent tests showed that Blue Buffalo uses chicken by-products, egg shells, rice hulls and artificial preservatives in its products — despite claims to the contrary.

Blue Buffalo has continued to make claims in its advertising that none of its pet foods contains animal by-products thereby implying that Blue pet foods are healthier for pets than competitive foods that contain by-products.

What is chicken or poultry by-product meal? Animal by-products generally are thought to include organs — lung, spleen, kidney, brain, liver — blood, bone, fatty tissue, stomach and intestines.

Which, under certain circumstances, could be perfectly fine ingredients, as long as they were not rendered.

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Unfortunately, it turned out not to be correct, and Blue Buffalo eventually had to pull a third of its product line. Blue Buffalo is, in fact, owned by a big Wall Street firm and they outsource all their manufacturing, as do most pet food manufacturers.

If Blue Buffalo sold products to consumers with by-products, has products in the marketplace that are mislabeled, I would expect Blue Buffalo to withdraw those products from the market. However, despite this admission, Blue Buffalo still has failed to acknowledge complete responsibility for betraying consumer trust in their brand: Quite simply, the very least consumers deserve in an unreserved apology for the deception, the lies that seduced pet parents to buy a pet food brand that they were told was better than other brands and superior in quality for the health and well being of their beloved pets.

Foodborne competition essay

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Blue Buffalo admitted the truth in court yesterday: A “substantial” and “material” portion of Blue Buffalo pet food sold over the past several years contained poultry by-product meal, despite pervasive () Read more.

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